About Marketing with Scents

Using a unique Marketing mit Düften, businesses can create an unmistakable brand identity that stands out in a highly competitive marketplace. With consumers able to tune out nearly all other forms of advertising, using scents to communicate your brand message is a tactic that’s sure to leave an impression on your target audience and drive repeat business.

Marketing with Scents

Smell is a powerful form of communication and evokes strong emotions, and it is often the first thing people remember about your brand or store. In fact, a study found that scent is 100 times more memorable than anything seen, heard or touched. Savvy scent marketers use this concept to their advantage, creating an immersive in-store experience that carries over into the customer’s memory and drives brand loyalty.

For example, the woody smell of a Rolls Royce or the floral sweetness of a Holiday Inn are hallmarks of their respective brands. Similarly, customers who identify with the signature scent of a store spend 20% longer on average and up to 300% more on specific products, as demonstrated in one scent-marketing experiment.

The right signature scent can be the perfect complement to your business’s overall branding strategy, and it’s important that your chosen fragrance is matched perfectly with your retail environment. Keep in mind that scents are processed subconsciously and affect human emotion before being consciously perceived, so low-key aromas are typically more effective than those that overpower the sense of smell.